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We are seeking a talented Marketing Specialist with a minimum of three (3) years of experience, with a strong focus on digital marketing. The ideal candidate will be hands-on in creating and managing digital marketing campaigns, content creation, website optimization, and CRM platform usage. A solid understanding of digital marketing strategy development, alongside traditional marketing principles, is critical. The successful candidate will also possess excellent communication skills, both written and spoken, and hold a BSc/BA in Marketing, Communications, or a related field.
- Marketing Strategy Development: Assist in creating and implementing digital and traditional marketing strategies to generate sales leads and elevate brand visibility on a global scale
- Digital Marketing/Content Creation: Lead the development of digital marketing campaigns, create engaging content and blog posts for social media, boost website traffic, improve SEO performance, and utilize Salesforce.com or similar CRM platforms to track and manage to track and manage marketing activities
- Website Management: Ensure the company website is optimized for user experience and SEO, enhancing overall performance and effectiveness.
- Tradeshow and Event Support: Contribute to the planning and execution of tradeshow strategies across key markets. Manage the company’s involvement in major trade exhibitions and conferences.
- Customer Event Organization: Collaborate with the sales team to organize and host customer events, fostering strong client relationships and enhancing customer engagement.
- Budget Management: Manage the marketing budget, ensuring funds are used efficiently to maximize impact.
- Marketing Collateral Development: Create, produce, and distribute marketing materials, and source and manage the sourcing and organization of promotional items.
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